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CitrusKiwi's Web Design and Internet blog

Here we give hints and tips about web design, seo, and internet things. We also discuss online security issues and showcase new client websites.

1 sentence email grabs cold clients' attention

If you've been in business more than 6 months, and especially if you've tried some sort of internet marketing, then you'll undoubtedly have a bunch of names and addresses of people who looked, but never bought. Here's a 1 liner email that will really grab their attention and garner a pretty good response rate. Firstly, I have to admit that this isn't my idea, but I loved it and unashamedly nabbed it to send to all my customers, because I thought it was brilliant. An Aussie firm is using and is, reportedly, doing great things with it. And, let's face it, if they contacted you, then did nothing, what have you got to lose? What emails get opened? I get lots of "buy this" emails every day. Most I delete without opening, some I open, scan, and delete. All that effort is just wasted on me. "Make $xxxx in 5 days"...
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Free internet advertising on Craigslist

It's not often that you get something worthwhile for free. In the realm of internet marketing, many people think of AdWords when the topic comes up. But did you know there are many great opportunities to advertise for free on the net, and quite successfully? The more obvious ones are sites like MerchantCircle, Yelp (though I have issues with some of the less-than-reputable dealings), & your local city business directories. But the one I'm going to mention in more detail is Craigslist. Yes, it has a worse look than a 980's website done by an amateur, but, for many industries, it can yield great results. It also seems to be better in some cities than others. When we were in Citrus Heights, CA (part of Sacramento) we got 1-2 inquiries off it every week. And many of those became customers. However, Arizonans (specifically in Phoenix) web design at least on CL...
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9 Internet Marketing mistakes

With your bottom line getting squeezed every day, maximizing - and tweaking - your advertizing spend is vital. Here are 9 things you can do, or look at, to ensure your spend is getting results. Track your results. One of the most important things you must do. If you're not tracking, you have no idea whether any marketing is achieving a result. So ask every customer this simple question, "How did you find us?" If you're using special campaigns, consider a "hidden" landing page for that so you can more easily track results. Check your form results. Are you regularly checking online form responses? Or do emails from your forms sit in an unchecked email box, or only get check once a week? Response followup. Assuming you're not wasting your responses by not checking, what's your follow-up strategy? Do you have one? How many times will you try to make contact...
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How to avoid website DIY disasters

Good salesperson, bad salespersonComing from a nation of DIYers - New Zealand - I can empathize with those who want to do it themselves. Right now, I'm in the middle of a bunch of "honey-do" projects around the house - tiling, baseboard replacement, painting. Even though these projects don't require huge learning to do acceptably, they do require some learning. They also need the correct tools to do it well. For example, I bought a good quality wet saw for the tiling project. I have quite a lot of cutting to do, and getting the cuts where I want them is critical. So how's this all play into website design? Simple.... you need to know some stuff, and you need the right tools. Without either, your shiny, new, 24/7 salesperson may not be doing you and your company any favors. As I mentioned in a recent blog, the average person makes up their mind...
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Twitter helps boost your business

I put off using Twitter for years.  I just seemed an odd little thing, but now, with 150 million plus tweets a day, it's hard to ignore as a viable marketing tool.  Everywhere you look you see @<some_name>; TV, billboards, magazines.  But are businesses using it correctly.  Do they have a plan?  Quality control? Metric tracking?   Do you? I've been doing some research on Twiiter methods for business and a client talked to me this week about exactly that.  I sent them a somewhat complete email, but, on reflection, realised that I'd not really given them a big how-to, rather a do this.  So I sat down today and wrote "The Twitter Method", which is a complilation of all that I'd gleaned.  I'm sure, given the ever changing landscape of the net, there's a bunch of stuff not in there, but it's a good starting place for those who've never...
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