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CitrusKiwi's Web Design and Internet blog

Here we give hints and tips about web design, seo, and internet things. We also discuss online security issues and showcase new client websites.

Behind the Scenes

I've had a client, from time to time, ask why they should keep paying their monthly subscription. Fair question. As business-people, we all need to be looking at our expenses and trimming where necessary. First though, let me ask a question.  Why have a website? With nearly 90% of all purchases starting life as an internet search there's really no question why. The fact is, whether it's a new hair product, a vacation, a car or even a house, we all head to one of the search engines to start our hunt. And if a business doesn't have a solid web presence, then they're already well behind the pack. So, back to the original question... Why continue paying every month? What the client is really asking is, WIIFM (What's In It For Me)? And, again, that's a fair question. Some business-people see adverts on somewhere like Craigslist for a website for...
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Time to revamp your site for 2015

Wow - already January 17, and, to our embarrassment we look at the date of my last post..... The truth is, it's been pretty busy since late last year and then with Christmas and New Year, the blog got a little neglected. And now we're neck deep in revamping our CitrusKiwi site as it needs an overhaul. There have been things we were never totally happy with and we have tons new content going on it; so keep checking back! Expected launch date is the month's end (hopefully this month!! LOL!) Every year... We recommend that you look very critically at your site at least once a year. If you're one of our clients, then you'll be getting regular updates about traffic and rankings. From the traffic reports you can determine which pages visitors most frequent, and then you can spend time honing those pages to new-client-producing dynamos! And the others...
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Mobile v Responsive v App v Nothing

I was asked this week, whether, 1) A "mobile type" website is needed at all, and 2) if so, what type? That's a great question and, at least, showed that the asker was engaged with basic website design ideas, or, at the very least, wanting to know. As the old saying goes, "The stupidest question is the one never asked!" Do I need a mobile version of any type? First part - "Do you need a mobile ready version of your site?" An unequivocal, "YES!" There is no doubt that a website that is not easily viewed on a mobile device is already at a serious disadvantage. And, with 60% or more searches conducted on some type of mobile device, that puts your business in a bad internet state. Which type to have? The 4 types are in the headline - Mobile, Responsive, App, or Nothing. They all work a little...
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You website NEEDS video too

There are 3 main learning styles, auditory, visual and kinesthetic. It's hard to do kinesthetic on your website - they're the touchy feely group - offer them a free sample by filling in a SIMPLE form. Visual is what you're already doing (I will assume you have a visually appealing website - if you don't talk to us about a redesign). But where is your site on auditory? If you're at zero, join the club - most are. As many as 60%+ of the population learn by visual primarily. For those people, lack of video seriously underpowers your site!  With the price of video production falling dramatically, it's now easier than ever to add video to your site. And, if a pictures says 1000 words, then a video says 1000 pictures. You now have the ability to showcase your business and your products and/or services like never before. Here's a video...
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1/20th of a second and you're flying or dying

In 2006, a Canadian research team conducted a study to try and ascertain how short a time it took for human visitors to sum up a webpage. And the results were startling! 1/20th of a second can be a killer The team began by showing 50 millisecond glimpses (that's 1/20th second) of webpages to the participants, then had them rate the webpages in terms of their aesthetic appeal. Then they let them see the same pages for a much longer periods and had them rate the pages again. Surprisingly, the results were very close. The conclusion is shocking to us as designers (and should also impact anyone with a website as well)... According to the results in the study, you have 1/20th second before a visitor decides your sites flies or dies in their thinking! This makes choosing a designer with good design and layout skills so critical. Forget fancy "gadgets"...
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