CitrusKiwi's Web Design, Internet & Marketing blog

One of the most common questions I'm asked is, "Is meta data still useful?"  To which my answer is an ambiguous, "No!"  Let me qualify that a bit... For SEO (search engine optimization) purposes, yes, they truly are dead.  At least from Google's point of view.  And, I would say, the other 2 biggies in search - Yahoo and Bing - would be right behind Google (albeit a long way behind!).  Have a look at the video below from the head of Google's Webspam team, Matt Cutts (you can also look at his blog here).  He is VERY definite about Google not caring less about how many hours you've spent crafting beautiful meta tags. That said, if you picked it up from the video, the description meta tag is still worth using, if only to entice potential visitors to your site.  It's the one we spend the most time on to...

Blogging for business We often have new clients asking us about blogging for their business website.  "Do I need to do a blog?"  "Are blogs important for a business website?"  "How often do I need to do it?"  "How much time will it take?"  "What do I write about?"  "Can someone else do it for me?"  "I'll be away for 3 weeks and won't have time to blog - what do I do?" Do I need a blog? The answer is no.  But you don't need to SEO your website either - or have a website at all.  The truth is, blogging on a business website is an integral part of SEO and promotion.  Search engines have complicated algorithms to determine the relevancy of a site to the search phrase entered.  Google's algorithm purportedly looks at over 200 factors.  One of these is fresh content.  Blogging for your business is an...