There are 3 main learning styles, auditory, visual and kinesthetic. It's hard to do kinesthetic on your website - they're the touchy feely group - offer them a free sample by filling in a SIMPLE form. Visual is what you're already doing (I will assume you have a visually appealing website - if you don't talk to us about a redesign). But where is your site on auditory? If you're at zero, join the club - most are.
As many as 60%+ of the population learn by visual primarily. For those people, lack of video seriously underpowers your site!
With the price of video production falling dramatically, it's now easier than ever to add video to your site. And, if a pictures says 1000 words, then a video says 1000 pictures. You now have the ability to showcase your business and your products and/or services like never before.
Here's a video (yep, I'm into it too!) of a local Phoenix voice over artist I know, doing just what I'm talking about - showcasing her business. I've teamed up with her and a local media production company (that Weecks Productions who made Amber's video) to bring together a special package for all my clients. For $899, you can have a professional video made by Dan Weecks and Amber that will help add zest to your website. And hosting it on YouTube and embedding in your site gets a big tick from Google (the owners of YouTube).
Without further ado, may I present Amber May, the voice of your business!